FemForward
Empowering women in tech and leadership across the Middle East through training, networks, and a lasting alumni community.
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Special Envoy for Trade & Innovation
Former Deputy Mayor of Jerusalem and co-founder of the UAE-Israel Business Council, building tech partnerships and economic corridors across the Middle East.

About
I build cross-border partnerships, speak plain truths on global airwaves, and turn economic vision into statecraft.
From common-law practice as a London barrister to municipal leadership as Deputy Mayor of Jerusalem and Special Envoy for Trade and Innovation, I have championed the same principle: a sovereign, forward-looking Israel built on strength, enterprise, and unapologetic advocacy.
Through international broadcasts, regional trade councils, and direct engagement with world leaders, I take the argument for economic integration and truth out of closed doors and into the open: plainly stated, firmly held, and built to deliver results.
Journey
From Gibraltar schoolyards to Jerusalem City Hall to global airwaves, my story in my own words.
1973 to 1991
I was born in London and raised in Gibraltar as the daughter of Sir Joshua Hassan, immersing me early in a multicultural Sephardic-British community defined by civic duty.

The Track Record
Projects
Empowering women in tech and leadership across the Middle East through training, networks, and a lasting alumni community.
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Founder and co-producer of the JNS TV show bringing women's perspectives on Israel, from survivor accounts to analyses of the communications war.
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Senior fellow advancing national security policy, Zionist strategy, and the fight against antisemitism.
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Secretary General of Kol Israel, the first woman to lead the faction, connecting world Jewry beyond labels.
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Co-founded after the Abraham Accords to build cross-border business ties, including the 100+ leader Gulf-Israel Women's Forum.
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Co-founded to bring diaspora youth to Israel's top universities: world-class degrees with deep cultural connection.
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Gallery





















Press
December 23, 2024
Indigenous Embassy Jerusalem is a platform for the indigenous of the nations to express their solidarity with Israel and the Jewish people.

June 23, 2024
Fleur discusses the need for Israel to establish a professional and well-funded public diplomacy apparatus.

December 3, 2023
Jerusalem deputy mayor tells The Telegraph that the war in Gaza could continue for another six months.

November 30, 2023
Bringing all female ambassadors to the Jerusalem civil society command center.

Talk TV
Nov 28, 2024
Gaza Is NO MORE: Norman Finkelstein vs Fleur Hassan
IsraelCast
Oct 19, 2023
Jerusalem's resilience after October 7
Fox News
Dec 2, 2023
Hamas broke the cease-fire since it started
Forbes
Oct 13, 2023
Why the Israel-Hamas war is worse than the Yom Kippur war